Richmond Honda Case Study Title

Richmond Honda Info
 
existing building   existing interior
Existing Building   Existing Interior
 
Richmond Honda was an interesting project for InterTech as it was a first look into their scooter centre retail operation.
 
new facia construction   new facia construction   new facia
New Facia Construction
 
interior   new interior   new interior
 
A recent design guideline had been issued to the new dealers for a corporate look, which we studied and acknowledged.
 
furniture construction   furniture   furniture finished
 
After discussions we decided to alleviate some of the design and personalise the concept to integrate with the larger motorcycle corporate identity, we had recently implemented.
 
Richmond Honda front   showroom pic 1   showroom pic 2
 
Budget and space was of key importance, so we softened several of the fixtures and fittings to blend well with a new lifestyle approach needed for this marketplace.
 
showroom pic 3   showroom pic 4   showroom pic 5
 
The colour and feel works exceptionally well yet still complements the brand identity of the motorcycle section.
 
Showroom pic 6   Showroom pic 7   Showroom pic 8
 
A true transformation occurred within a three week period, tailoring a discarded shop into a energetic scooter centre in the heart of Richmond.
 
lighting pic 1  
lighting pic 2
 
lighting pic 3
The store was installed with Honda feature lighting that created a unique effect
 
custom furniture
 
custom furniture
Custom made furniture featues a branded service reception and sales counter combined. A new interlocking floor was introduced to complement the bike layout and customer walkway
  interlocking lloor
 


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