Prior to any projects being undertaken with Honda, InterTech spent over a year discussing and developing an evolution to their existing interior corporate
identity (CI). This was an exciting opportunity to assist Honda and reflect such an important market leaders’ presence within their sales environment. Our time
was spent designing a compound of products to sit within the Honda showroom and sales environment all of which could be implemented from new or fitted into
existing showrooms with relative ease.
Since the system was designed, InterTech have completed multiple projects for Honda, some of which have been complete turnkey operations and others
retrofit schemes for clients wanting to introduce the InterTech system into already operational dealerships.
Reading Honda is InterTech’s very first completed store for Honda. The showroom was a 9-week project from preparation of plans and customer approval.
InterTech services started from site survey, production of store design layout and preparation of all manufacturing plans.
The merchandising furniture was all manufactured by InterTech together with the original design prepared some months earlier.
Incorporating brand new components, this store was a prototype. It incorporated a lighting system designed in Honda’s corporate colours.
The showroom also featured a branded wall system for the display of both Honda and generic products.
One of the key design features is the store floor plan, with the use of walkways and zoned areas for better display results.
A vivid colour scheme was used on the building infrastructure to create atmosphere and a vibrant environment.
Branded furniture highlighted a strong visual message, showing the Honda name reflected in a fully corporate showroom using these additional components to enhance the style of the store.
Site Works
InterTech offered a full turnkey solution covering the following elements of building requirements including all project management.
full electrical and data installation
alarm, fire and heating systems
mezzanine and staircase installation
an exclusive and complementary decoration scheme
lifestyle graphics and audio visual solutions
a unique wall display system for featuring product
entrance lobby and internal signage solution
fire-break workshop walls and doors
staff and client WC facilities
new vinyl floor concept featuring ‘bike islands’ and ‘curved walkways’
multiple Honda branded furniture and feature display items
branded lighting system dedicated to the showroom retail environment
an individual & fashionable ‘scooter centre area’
upper level bistro area
A complementary display and point of sale system for generic clothing and accessories
Training Room
The new components were designed and manufacture by InterTech and consist of the following items shown in this case study page
High Impact Displays such as Bike Features
1: Honda Curved Feature Bike Stand
Ideal for promoting new bike models and promotions the display is a perfect way for adding value to the product and maintaining a firm margin.
2: Honda Angled Feature Bike Stand
Mainly used for smaller bikes Motor Cross or scooters
3: Main illuminated Branded Feature Wall
Promoting the Honda Name with visual impact.
4: Customer Coffee Bar
Seating up to six people this can be branded to suit the dealers preferred name.
5: Mood Wall
Bringing movement into the store using LED technology for colour changing and energy saving solutions feature heavily within this feature mood wall.
The wall can be used as a handover area for new and new bikes. It also is ideal for using has a backdrop for taking pictures of bikes to be advertised on the web.
This display can also be supplied with the dealers name promoted on the front.
Lighting
Using the correct lighting was critical within Reading Honda because of the very limited window restrictions and this was an ideal solution to prototype the new branded Honda lighting solutions.
We show here how these components were used.
Using vivid colours
Using colours to create warm and colourful surroundings with out doubt lifted the atmosphere of the showroom shown here are types of the colour scheme used within Reading Honda.
Flooring
Using flooring to create walkways and allow products to be displayed in zones for better customer interaction.
This area is explained in more detail in the design process section of this website, and why it is so important to plan this correctly around the building infrastructure.
Pictures show the completed showroom with generic clothing and parts section together with the main Honda environment.
This image shows a 3D visual of the proposed concept for Reading Honda.
For further information on Reading Honda please see the video section of this website.
